In the previous article on nonprofit lead generation, we discussed the definition of lead generation and why it’s important for small nonprofits to work on developing a successful lead generation…
One of the most important functions of marketing is lead generation. The goal of a small business is to convert these leads into customers; the goal of a small nonprofit is to convert leads into donors.
The key to bringing back lapsed donors is taking a strategic approach based on hard data so you can focus on tasks that bring the best retention results.
Free E-Guide: Choosing Donor Management Software: A Guide and Worksheet for Comparing Nonprofit CRMs
Small nonprofits can still hit year-end fundraising goals during COVID with careful planning and the right strategy. Check out these strategies to help!
A worldwide pandemic hit, and your small nonprofit was forced to grapple with how to move forward. How will you meet your fundraising goals? Who will be able to volunteer?…
Learn what donor research is and how you can use it to capitalize on fundraising opportunities.
We know what you’re thinking – That’s easy! No problem! You’ll be surprised to learn that one of the biggest mistakes made by small nonprofits is getting their donors’ names…
Learn how nonprofit Team Walker’s switch from excel to Eleo helped them engage donors, track gifts, and increase their donations.
Your year-end appeal message is crucial in winning the hearts and minds of your donors and motivating them to give, so make sure to consider these tips.
Partnerships, themes and promises… tips to energize Giving Tuesday.
Donors who feel appreciated are more likely to donate again. Here’s 4 ways to write memorable donor thank you letters that help build stronger connections.
Every phaseof the nonprofit-donor relationship brings different expectations, challenges, strategies and goals. This E-Guide offers practical, actionable recommendations to help nonprofits meet donor expectations, overcome common obstacles, build strong relationships,…
According to the U.S. Department of Labor, women’s participation in the labor force has increased from 32.7 percent in 1948 to 56.8 percent in 2016. The percentage of female workers…
Many nonprofits categorize donors based on how much money they give. But what does that dollar amount really tell you? When someone gives a sizable donation, you tend to think…
Wondering how to pick the best donor management software for your nonprofit with all the options out there? Here are some questions to ask to help you decide.
What should your nonprofit’s annual appeal letter say? What message should you convey? Check out these dos and don’ts to help bring in donations.
Building donor relationships is the lifeblood of any nonprofit. Here are 6 keys to strengthening your relationship with donors.