While some email advice may seem obvious – like proofreading before sending – there are also best practices people often miss. Here is Part One in our series on unexpected yet important fundraising email tips:
To start, focus on the email you send to donors when they first subscribe to a mailing list. This is your first real touch, so try and craft an email that is warm and on-brand.
Next, make sure you look at your preview text. Most email clients will give you the opportunity to view and edit your preview text, so verify that it’s clear and concise. Finally, try to send emails off at peak times so your messages don’t fall through the cracks.
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