From Google’s English Dictionary as provided by Oxford Languages:
Instagrammable (adjective)
Visually appealing in a way that is suitable for being photographed for posting on the social media application Instagram.
Synonym: Instaworthy
Social media posting and sharing of event photos is the holy grail of promotion for small nonprofits. It doesn’t cost anything and a single Instagram post can reach hundreds or even thousands of people who may not have heard of your nonprofit.
In addition to reaching new audiences with your mission, social media sharing encourages deeper event engagement, which builds stronger connections with potential donors and volunteers, as well as sponsors who appreciate the added exposure. Social sharing also lends credibility to your nonprofit and events and motivates people to attend future events.
Beyond the event itself, social media sharing of event photos makes your event and nonprofit more memorable. By leaving a lasting impression, you’re more likely to cultivate long-term support from an ever-growing community of supporters.
So how do you make your events visually appealing and irresistibly Instagrammable? Here are five ideas as event season approaches!
How to Create Instagrammable Moments at Your Event: Ideas and best practices
Creating an event that attendees want to share on social media doesn’t usually happen by accident —it’s thoughtfully designed.
1. Design Visuals that Command Attention
A vibrant, eye-catching event space instantly encourages people to take and share photos. Visual elements should feel exciting both in person and on camera.
- Themed Decor: Use cohesive decorations that tie into your event’s theme. Carry colors and themes throughout the event space for a polished look.
- Mood Lighting: Add string lights, fairy lights, neon signs, or candles to create ambiance.
- Oversized Displays: Use large signage, sculptures, or murals as statement pieces.
2. Create Spaces for Photo Ops
People love finding fun, creative spaces where they can snap the perfect photo—giving them an easy excuse to post and share your event with their followers.
- Photo Backdrops and Booths: Create fun, themed spaces where guests can take pictures. Set up colorful backdrops, branded walls with your logo, or creative scenes that match your event’s theme. You can also add photo booths with props, frames, or playful effects to make the experience even more fun and shareable.
- Neon Signs or Quotes: Create statement walls with popular phrases or mission-driven messages.
- 360° or Slow-Motion Video Booths: Offer modern interactive photo experiences.
3. Offer Interactive Experiences
When attendees are part of the action, they’re much more likely to capture and share the moment.
- DIY Stations: Set up cupcake decorating, flower bouquet making, or bracelet crafting.
- Contests: Host costume contests, best-decorated item challenges, or themed scavenger hunts.
- Collaborative Art Projects: Create murals, chalk walls, or message boards guests can contribute to.
4. Bring in Live Entertainment and Surprises
Live performances energize your event and create natural moments that people want to share online.
- Live Music or DJs: Keep energy high with performers that fit the vibe of your event.
- Performance Artists: Feature muralists, caricature artists, or sand sculptors.
- Flash Mobs: Organize a surprise dance flash mob to delight the crowd.
- Pop-Up Performances: Surprise guests with a sudden violinist, acapella group, or magician act.
- Interactive Characters: Have volunteers dress as playful mascots, historical figures, or themed characters for photo ops.
5. Make Food and Drinks Part of the Experience
People love to photograph beautiful, creative, and delicious food and drinks—and it’s an easy win for your event.
- Colorful or Themed Food: Offer rainbow cupcakes, heart-shaped cookies, or custom pastries.
- Signature Drinks: Create a special event-themed cocktail or mocktail.
- Decorated Serving Areas: Make your food stations as photogenic as the food itself.
- Branded Touches: Use napkins, cups, or drink stirrers with your nonprofit’s name or hashtag.
Important Reminders for Creating an Instagrammable Event
Throughout all your planning, keep these best practices in mind:
- Good Lighting is Essential: Make sure spaces are well lit so photos look clear and vibrant.
- Keep Spaces Clean and Tidy: Clutter distracts from great shots.
- Make Everything Easily Accessible: Photo ops and attractions should be easy for guests to find and use.
- Display Your Event Hashtag Prominently: Include it on signage, printed materials, and displays.
- Link Your Social Media Accounts to Your Website: Make it easy for people to find and follow you after they post.
- Keep Your Social Media Accounts Updated: Fresh, active accounts make your nonprofit more attractive to new supporters seeing you for the first time.
Creating Instagrammable moments at your event isn’t just about aesthetics—it’s about building energy, connection, and excitement around your cause. When you design experiences that attendees can’t wait to share, you extend your reach, strengthen your community, attract future sponsors, and leave a lasting impression long after the event ends.
