One of the most important functions of marketing is lead generation. The goal of a small business is to convert these leads into customers; the goal of a small nonprofit is to convert leads into donors.
The key to bringing back lapsed donors is taking a strategic approach based on hard data so you can focus on tasks that bring the best retention results.
Small nonprofits can still hit year-end fundraising goals during COVID with careful planning and the right strategy. Check out these strategies to help!
A worldwide pandemic hit, and your small nonprofit was forced to grapple with how to move forward. How will you meet your fundraising goals? Who will be able to volunteer?…
Well-done newsletters help maintain relationships with your donors and keep you top of mind. Use these nonprofit newsletter tips to create an appealing email that does just that.
We know what you’re thinking – That’s easy! No problem! You’ll be surprised to learn that one of the biggest mistakes made by small nonprofits is getting their donors’ names…
Learn how nonprofit Team Walker’s switch from excel to Eleo helped them engage donors, track gifts, and increase their donations.
Your year-end appeal message is crucial in winning the hearts and minds of your donors and motivating them to give, so make sure to consider these tips.