One of the most important functions of marketing is lead generation. The goal of a small business is to convert these leads into customers; the goal of a small nonprofit is to convert leads into donors.
How do you come up with an accurate fundraising forecast? What factors should a small nonprofit consider when creating a fundraising forecast? Let’s take a closer look!
With live fundraising events likely to return by the middle of 2021, tremendous opportunities lie ahead for small nonprofits to engage supporters who can’t wait to get out and see people again.
Given the fact that the coronavirus will likely be with us in some capacity throughout 2021, how should small nonprofits go about developing a fundraising strategy? Do you tear up…
The 40-40-20 rule for fundraising isn’t new. Even with seemingly endless digital marketing options, the principles laid out 50 years ago are still very much valid today
The year 2020 has been quite a journey. Many nonprofits have had to climb uphill battles they never expected, and unfortunately a number have even had to close their doors….
In a previous blog article, we discussed nonprofit year-end fundraising in the age of COVID-19. The only thing we can predict about the rest of the year is that it…
Small nonprofits can still hit year-end fundraising goals during COVID with careful planning and the right strategy. Check out these strategies to help!