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eleo 2nd gift giving for nonprofits

How to Secure a Second Gift from First-Time Donors to Support Year-End Fundraising

By Donor Outreach, End of Year Fundraising, Fundraising, Nonprofit Tips

Most people will try something once. For example, you could be convinced to take a yoga class. At that point, you can say you did it, cross it off your list, and move on. However, if you return for a second class, yoga is far more likely to become a habit as you gain a greater appreciation for how yoga can improve your quality of life.

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