It might seem daunting to build a monthly giving program from scratch, but it’s time to move it to the front of your small nonprofit to do list. This type of campaign can be set up quickly, and is a “gift that keeps on giving”, quite literally. A monthly giving program provides (1) a consistent, dependable source of funds with (2) little nurturing effort which is (3) accessible to donors of all sizes. For the small nonprofits this is an ideal trifecta of benefits. You have nothing to lose.
Ready to dig in? This guide will show you how to:
- Identify the 4 crucial tools you’ll need
- Set up your monthly giving program
- Create a target audience
- Set realistic goals
- Develop outreach, marketing & follow up