Fundraising Channels Every Nonprofit Should Know

Fundraising success starts with understanding the different ways nonprofits can generate revenue and build long-term sustainability. Explore these seven fundraising channels to discover proven strategies, opportunities, and resources that can help your organization grow its impact and diversify its funding sources.

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Individual Giving

Online donations, year-end campaigns, Giving Tuesday, annual appeals, and tribute gifts.

Major Gifts

High-capacity donor cultivation, major gift asks, prospect research, and relationship-building.

Planned Giving & Tax-Smart Giving

DAFs, QCDs, bequests, legacy gifts, and tax-smart giving vehicles.

Fundraising Events

Galas, virtual events, pop-ups, auctions, 5Ks, and seasonal fundraisers.

Grants

Foundation, government & corporate grants, grant writing, and grant tracking.

Corporate & Sponsor Partnerships

Corporate sponsorships, employer matching gifts, and in-kind donations from businesses.

Memberships & Recurring Revenue

Monthly giving programs, sustainer donors, giving circles, and pledge programs.

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